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Beck reimagines David Bowies “Sound and Vision” with 160 musicians, as a fully immersive 360 degree interactive experience via the Lincoln Motor Company. It takes place on a 360 stage with Beck in the middle. It was created using 360 degree binaural heads. You can control the cameras using your webcam and moving your head around.
interact with on hello-again.com/beck360
This fully interactive 360 degree music video is very similar to the Pendulum video I presented in may. It was made for British rapper Professor Green‘s ‘Coming To Get Me‘. The flash based video was sponsored by Doritos for their Late Night campaign, the brand’s’ first ever global promotion. The 360 degree technology used has been developed by yellowBird. Directed by Chris Cairns on behalf of AMV BBDO, it’s really a magnificent piece of work.
Australian/British drum-and-bass band, Pendulum, has released a music video that employs a Flash-based 360-degree interactive video technology, called MATIvision, from a Greek company called Analysis Systems Research.
The video, which was produced by London’s Metropolis Studio, allows viewers to change their viewpoint by clicking and dragging their cursor on it (i.e., it provides them with an experience akin to a video version of Google Street View), and also lets them zoom in and out. In addition, the video invites viewers to look for a hidden six-digit code that they can use in order to receive a free download of the musical track on which the video is based.
interact with on pendulum.com