Google released a new Chrome Experiment in partnership with the band Arcade Fire titled “The Wilderness Downtown” which acted as both an interactive music video for the band and a chance to demonstrate the emerging power of the HTML5 programming technology. By drawing on data from Google Maps and Google Streetview, The Wilderness Downtown integrated visuals of the viewer’s childhood home into the narrative, creating a unique, emotional experience. Spread across multiple browser windows that opened and closed as the experienced progressed, The Wilderness Downtown redrew our understanding of how the web (and the music video) can makes us feel.


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The latest interactive video for Japanese band Sour reflects two big trends from this year: multiple pop-up windows and music videos that pull in the user’s personal data
Last year, Sour scored a big hit with their Hibi No Niero video which used fans’ webcam footage to charming effect. The new video, for track Mirror, echoes Arcade Fire’s The Wilderness Downtown in that it takes the user’s personal details (in this case Facebook, Webcam and Twitter) in order to create a personalised, multi-window experience.
Go to the site and you are asked to input your log-in details to Facebook, webcam and Twitter.


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